How to Build a Crisis Communications Plan
By Tom Logue
May 2022
In a crisis, trust is currency — trust in your organization, its mission, its integrity and, often, its leadership. The organizations best positioned to weather a crisis are the ones that can cash in on a long-standing and hard-earned bank of trust and goodwill, if ever needed.
While this is a vital aspect of reputation management, you’d be shortchanging yourself to ignore the importance of a well-thought-out crisis communications plan.
But why build a plan at all?
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Tom Logue
Tom Logue is the director of crisis communications at AKCG – Public Relations Counselors where he leads the firm’s crisis and issues management practice; supports strategic planning and development of the practice
