How to Work More Effectively With Legal
By Jon Goldberg
May 2022
When trouble hits, keeping the members of a company’s crisis team aligned on strategy and focused on working in harmony is crucial.
Why, then, do lawyers and PR advisers who work for the same company often seem like they’re on different teams when it comes to communication? They push back against each other’s counsel and take up precious time debating what the organization should say or, more likely, whether it should say anything at all, and adding stress and drama to situations where neither is in short supply.
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Jon Goldberg
Jon Goldberg is founder and chief reputation architect of Reputation Architects Inc., a reputation risk-management and strategic-communications firm dedicated to building, protecting and restoring reputations in a world of diminished trust. He is a past chair of PRSA’s Counselors Academy.
