Identifying and Managing Online Antagonists
By Jon Goldberg
May 2023
Share this article
Countless articles say that the best medicine for online trolls is to simply ignore them. Responding to their taunting feeds their egos and encourages them to continue. Ignoring them depletes their oxygen.
Deprive online trolls of attention for long enough and they will eventually throw their hands up in defeat and go searching for a more engaging audience elsewhere.
On the surface, this advice makes a lot of sense. But is it correct? The answer is: Not always.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Share this article