In Travel PR, Spotlight Personal Journeys

Whatever product or service we market or story we tell, we’re wise to speak to human interest and experience. This is especially true when marketing travel and tourism. 

Our audiences want to know about travel amenities, but they often buy on emotion. So, speak to that through the experience your destination, tour, mode of transportation or equipment provides. The story can make audiences feel excited to see the world and connect with others — and perhaps even inspire them to overcome personal obstacles or reassess their humanity.

Stories of people having meaningful, personal and even transformative travel experiences are ubiquitous on social media and elsewhere. Many of these stories are relatable, entertaining, inspiring and motivating. They make great fodder for press materials and promotions.