PRSA Member Exclusive: Insights on the Changing Local News Landscape
By John Elsasser
November-December 2024
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Tim Franklin, director of the Local News Initiative at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications, was PRSA’s guest on Nov. 19, for Strategies & Tactics Live on LinkedIn.
After the live session, Franklin talked further with Strategies & Tactics Editor-in-Chief John Elsasser in this exclusive video for PRSA members to discuss AI’s impact on local news and the biggest challenges and opportunities shaping the future of media.
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