Issues to Monitor in the Year Ahead
By Stephen Dupont, APR, Fellow PRSA
January 2024
Whether they realize it or not, all organizations seek a specific future for themselves. To identify that future out of all the potential futures that an organization might face, its leaders must anticipate and embrace internal and external changes that will affect their business.
We can’t predict the future. But we can watch for signals of changes to come. Organizations can seize those opportunities and reduce their exposure to risks.
As a professional communicator, you can help by keeping an eye on trends and events and understanding their potential impact. That way, you can help your organization’s leaders navigate the communications challenges that lie ahead. Start by asking your colleagues and your organization’s leaders, “What if ...?”
Looking ahead at 2024, here are some trends and events to consider in your PR planning:
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Stephen Dupont, APR, Fellow PRSA
Stephen Dupont, APR, Fellow PRSA, is vice president of public relations and branded content for Pocket Hercules, a brand creative firm based in Minneapolis. He blogs at www.stephendupont.co. Contact him at stephen.dupont@pockethercules.com
