Managing Reputation Through a Leadership Transition

Greek philosopher Heraclitus is credited with a phrase that every business leader knows: “The only constant is change.” Change in customer buying habits, change in technology, change in the competitive environment, and inevitably, change in leadership.

A change in leadership can be a scary proposition for an established brand, but it can also be a tremendous opportunity if managed well. The goal is to manage and enhance the organization’s reputation while allowing the new leader space to grow into his or her new role.

We’ve helped numerous organizations (including our own) manage this process and have learned five key strategies to manage corporate reputation through a transition in leadership: