Marrying Internal and External Comms
By Melanie Farkas and Dan Farkas
March 2025
Simplicity.
As strategic communication leaders, we stress it with internal and external audiences. Implementing that principle — that’s another story.
Exhibit A: the fracture between internal and external communication at many organizations.
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Melanie Farkas
Melanie Farkas is a strategic communications leader with over 15 years of experience guiding organizations through complex transformations and crises. She is the director of integrated marketing at Burgie MediaFusion.
Dan Farkas
Dan Farkas is a proud executive committee member of PRSA’s Counselors Academy. A professor of strategic communication at Ohio University, Dan is also the chief advocate officer of Pass PR, which bridges the gap between employer needs and employee capacity.
