Navigating AI Curriculum in Higher Ed
By Amy Coward, APR, Fellow PRSA
November-December 2024
Mention the words “artificial intelligence” or “AI” in a group setting, and you’ll get mixed reactions. Whether in an agency setting, a corporate environment or a university, you’ll likely have skepticism and acceptance in the same room.
Some are concerned and reserved about how this new technology can be used ethically and responsibly. Others are excited and optimistic about how AI can improve workplace effectiveness and even creativity.
At the University of South Carolina College of Information and Communications, where I am the strategic director of communications, the reaction to artificial intelligence has been excitement. When AI was first introduced for general use two years ago, with the debut of ChatGPT on Nov. 30, 2022, many experts were weighing in on how revolutionary this new technology would be and how early adopters would have the advantage.
CIC Dean Tom Reichert agreed. The university made an early commitment to be at the forefront of AI research and education.
“I felt it was imperative to get on board from the start,” said Reichert. “I wanted our staff, faculty and students to embrace the technology and discover how best to use it in a responsible way.”
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