Navigating Mergers and Acquisitions
By Maya Frutiger
March 2024
Whenever the ownership of a business will be transferred or consolidated, a strategy to communicate the deal is essential.
In the dozen-plus mergers and acquisitions that I’ve navigated — including Sumitomo Pharma’s recent combination of seven subsidiaries — a few important communications considerations have contributed to their success.
In my experience, these communications strategies can benefit a variety of teams beyond the standard M&A playbook.
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Maya Frutiger
Maya Frutiger is head of communications at Sumitomo Pharma America, where she leads the company’s global market strategy, brand and external affairs. In her various leadership roles, Frutiger successfully led business strategy and growth for numerous company and portfolio initiatives across a range of M&A transactions as well as new product and company launches, among other notable strategic projects.
