PRSA Member Exclusive: S&T Live Agency Insights From Ketchum U.S. CEO Jim Joseph

Jim Joseph, Ketchum’s U.S. CEO and global CMO, was the guest on Aug. 24 for Strategies & Tactics Live, PRSA’s monthly livestream on LinkedIn that delves deeper into topics covered in its award-winning publication, Strategies & Tactics.

As Joseph discussed in a piece for the August issue, Ketchum, a leading communications consultancy, is celebrating its 100th anniversary this year.

After the session, which you can view here, Joseph joined Elsasser for a further conversation exclusively for PRSA members. In this video, the two discuss the potential impact of AI on the PR profession, the office of the future and the leadership insight that guides his career.

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