PRSA Provides Thought Leadership on Growing Misinformation Crisis
May 2024
On April 8, PRSA released “Tackling Information: The Communications Industry Unites,” a first-of-its-kind collection of perspectives, data points, analyses and resources based on the insights of more than two dozen senior communicators in public relations, the news media and academia.
“Tackling Misinformation,” produced in association with Issuer Direct, is designed to educate communicators and PR practitioners, and help them navigate the growing problem of misinformation, disinformation and malinformation.
The guidebook and overall effort are designed to:
- Show communicators and PR professionals how to learn from those who are at the root of misinformation so that we can out-communicate them going forward.
- Educate consumers and stakeholders to change human behaviors so that we all become more skeptical of misinformation and better equipped to self-correct it when we see it.
- Work together like never before — from cross-communications-industry partnerships to supporting community and special interest groups fighting misinformation at multiple levels.
“At a time of deep division within the United States and around the world, there are few areas that people agree on more than the devastating influence of misinformation and disinformation,” said PRSA 2024 Chair Joseph Abreu, APR. “Our role as communicators is clear: We follow the highest standards of accuracy and honesty and advance the free flow of truthful information to contribute to an informed society. This work will be an invaluable resource and an important tool in addressing the harms caused by misinformation, polarization and incivility.”
“Tackling Misinformation” reinforces PRSA’s long-standing commitment to advocacy that addresses the profession’s and society’s most significant challenges. PRSA Chair-elect Ray Day, APR, led an in-person roundtable and online conversations with top communications leaders and influencers. The results of these discussions are included in the guidebook.
Download the guide and find more resources about misinformation and disinformation at this link. Watch a video interview between John Elsasser and Ray Day, APR, here.Author, Futurist Crystal Washington to Keynote ICON 2024
PRSA has announced that Crystal Washington, a futurist, author and technology strategist, will be a keynote speaker at ICON 2024, held Oct. 15-17 at the Anaheim Marriott in Anaheim, Calif.
Washington equips organizations with the knowledge they need to become “future-proof,” making complex AI, social media and app technology easy to understand and accessible for everyone.
Her clients include Google, American Express and Pfizer. As a sought-after keynote speaker, she has entertained and educated audiences around the globe. Washington also appears weekly on season two of the Emmy-nominated show "Life 2.0."
Washington will join previously announced speaker Gio Benitez, co-anchor of “Good Morning America” on Saturday and Sunday, at ICON 2024. Visit the PRSA website for more details.
Now Available: PRSA Member Badges
PRSA is proud to introduce new digital member badges.
Whether you’ve recently joined PRSA or been a member of our community for years, you can now use these badges to spotlight your career investment and dedication to the profession. Here are a couple of ideas:
- Add a member badge to your email signature.
- Display it on your LinkedIn profile.
- Share it in a LinkedIn post, commenting on why you decided to join PRSA or what being a PRSA member has meant for you!
They are available in two versions, one with PRSA’s tagline and one without, and both come on transparent or white backgrounds. Visit MyPRSA to download your member badge.
