Solar Power: How a Media Plan Eclipsed Expectations
By Dr. Carrie Phillips
August 2024
This past April, the University of Arkansas at Little Rock was in the path of totality for the Great North American Eclipse. Knowing this would be a once-in-a-generation opportunity, UA Little Rock planned an eclipse event for the community. As an access-focused institution, this was a way to provide a safe way for community members to experience the eclipse.
The university began preparing for the event in 2023. As a result of the early work, the university MarComm team determined that the school’s experts could be engaged as go-to resources for “all things eclipse,” with the potential to garner state, regional and national recognition for the university.
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Dr. Carrie Phillips
Dr. Carrie Phillips is an accomplished leader with over 15 years of experience in communications, marketing and enrollment strategy. As the chief communications and marketing officer at UA Little Rock, she has played a pivotal role in reversing enrollment declines, initiating a bold affordability strategy, and launching the largest capital campaign in the university’s history.
