Students Partner With U.S. Census Bureau; PRSA Unveils New Website
October 2019
Students Partner With U.S. Census Bureau for Bateman Competition
PRSSA members can count on some solid work experience next year as the student society teams up with the U.S. Census Bureau for the 2020 Bateman Case Study Competition.
The competition challenges student teams to research, plan, implement and evaluate a PR campaign centered on increasing participation in the 2020 Census. The students will also help in the ongoing efforts to educate people about the value of the census, as well as inform their community about the source of quality data available from the Census Bureau.
Entrants will execute their campaigns in early 2020. Three finalists will present their work to a panel of judges in May. PRSSA will recognize the winning teams during the awards ceremony and dinner at PRSSA’s 2020 International Conference in Nashville, Tenn., in October.
PRSSA also worked with the Census Bureau in 2010.
The Bateman Case Study Competition originated in 1973 as a national case study allowing PRSSA members to exercise the analytical skills required for PR problem solving. The annual event honors the memory of J. Carroll Bateman, APR, a past PRSA president who was instrumental in launching PRSSA.
PRSA Unveils New Website
Have you seen the all-new prsa.org?
After months of planning and research, PRSA introduced the new site on Sept. 12. Redesigned with the help of extensive member input, the new site is clean, modern and presents information in fresh and easily accessible ways. The simplified homepage delivers a visual story of PRSA’s mission and key values. With a fresher look, we’ve put the focus on our members.
What benefits does the redesign offer? First, the new site architecture makes it easier to find news, information and learning resources, as well as other PRSA members. Streamlined navigation categories and submenus are now more logical, context-specific and interconnected.
The new site is also optimized for mobile. So wherever you are, you can access the content and information you need from your smartphone.
PRSA will have a booth in the exhibition hall during the International Conference in San Diego on Oct. 20-22 where members can provide more feedback and learn about what the new site offers.
PRSA Chair Pens Editorial on Corporate Governance
Debra Peterson, APR, PRSA’s 2019 chair, in conjunction with PRSA’s Advocacy Committee, developed an editorial for PR News applauding the Business Roundtable’s recently issued Principles of Corporate Governance that declare that corporations share a fundamental commitment to all stakeholders, not just shareholders.
The editorial, published on Sept. 6, highlights the pivotal role communicators must play in engaging with the C-suite to help shape and deliver organizations’ evolving vision for the future.
Western North Carolina Chapter Forms
PRSA welcomes Western North Carolina, our latest Chapter.
Research showed that PRSA members living in the western part of North Carolina lacked a home base for events and networking. Further, member surveys revealed that travel to meetings and activities
in cities several hours away was difficult.
The Chapter, encompassing a 22-county region of Western North Carolina, is based in Asheville, N.C. Sarah Broberg is serving as the inaugural Chapter president.
The Chapter will also provide mentoring and guidance for PRSSA Chapters at Western Carolina University and Appalachian State University.
