Tailoring Comms for a Multigenerational Workforce

As communicators, we know the importance of tailoring our message for our audiences. We were taught this from the moment we signed up for our first PR class, and we continue to preach it in every boardroom and to every client we advise. 

However, as leaders, we are facing an unprecedented form of internal communications that frankly snuck up on many organizations. For the first time in history, you may have as many as five generations working in your company simultaneously. 

This can certainly have its benefits. Imagine if, when you’d started fresh out of school, you’d had a war room hero to learn from and take you under their wing. Or perhaps it would have been inspirational to have role models in a greater variety of levels and roles throughout the organization.

Yet many companies are still applying a flat form of communication to employees rather than tailoring their messages to these distinct generations.