Techniques for Becoming a Trusted Comms Adviser

How often has your communications counsel been ignored — or worse, a crisis has arisen that could have been avoided had someone asked for your advice? 

Too many communications professionals find themselves working for clients who don’t consider public relations a strategic function, or who believe that public relations is mostly about personal connections and generating soundbites.

The truth is that public relations is a strategic function when it helps further an organization’s goals. Professionals who practice at this level listen closely, ask probing questions and make confident recommendations. These trusted advisers can persuade even the most skeptical business leaders.