The Benefits of Purpose-Driven Storytelling

What is the mission of the organization or business for which you work? If asked to communicate that mission in a story instead of reciting it verbatim, then how would you do it? 

As communicators, we’re responsible for developing and maintaining credibility with our audiences. One of the best ways to build those relationships is through storytelling. Whether you’re communicating internally with colleagues or externally with clients, customers, donors or volunteers, telling stories based on your organization’s mission lends appeal and enhances credibility. 

Mission statements guide a company’s operations and provide a basis for its goals. Typically, a few short sentences spell out what an organization does and why. These written objectives may be concise, but communications professionals and organizational leadership can magnify those principles through compelling stories.