To Help Audiences Learn, Create Interesting Narratives
By Pam Fultz, M.S., APR
February 2024
Merriam-Webster’s Word of the Year for 2023 was “authentic.” As communications professionals, we know that every message we send personally or craft for clients must be real and true.
To achieve authenticity in our messages, we tell true stories. With specific purposes in mind, we produce messages for targeted audiences. Whether the goal is to motivate, empower or energize, we seek to enlighten audiences through our narratives.
Educating audiences might mean training employees, informing external stakeholders or teaching students. But these varied approaches with different audiences all have the same intentions: to convey information, ensure understanding and build relationships.
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Pam Fultz, M.S., APR
Pam Fultz, M.S., APR, is senior community relations manager of Vi at Bentley Village, a retirement community in Naples, Fla. She also is an adjunct instructor for the University of Florida. She holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston, and a Bachelor of Science degree from Wright State University in Dayton, Ohio. She is past president of PRSA’s Gulf Coast Chapter.
