To Work Well With Reporters, Make Their Jobs Easier, Study Says
By Greg Beaubien
June-July 2022
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As thinning ranks of journalists face pressure to produce more content that stands out and engages audiences, PR pros can help, says Cision’s “2022 State of the Media Report.” But 91 percent of journalists surveyed said half the PR pitches they receive are irrelevant to them. Many reporters won’t work with PR practitioners who waste their time.
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Greg Beaubien
Greg Beaubien is a freelance writer based in Chicago. He is a frequent contributor to Strategies & Tactics.
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