Using Your Body Language to Be Persuasive
By Amy Jacques
January 2023
Slumped over or shoulders back? Arms crossed or hands relaxed? Our body language is crucial to the way we appear to others and how we present ourselves.
Although we may not know it, we are all trying to be persuasive, make people like us and come across in a positive light, says an article from Entrepreneur.
When someone convinces you to do something, they are usually friendly and likeable. “Odds are you appreciated and trusted this individual,” says the article, and that they probably “did not use pushy language or forceful gestures.”
Studies show that less likable experts are considerably less persuasive than likable experts, says the article. When it comes to co-workers, potential clients and friends, we’re always trying to win people over during our interactions whether we realize it or not.
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Amy Jacques
Amy Jacques is the managing editor of publications for PRSA. A native of Greenville, S.C., she holds a master’s degree in arts journalism from Syracuse University’s S.I. Newhouse School. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University.
