Wrapping Up 2022; Looking Ahead to 2023

We’re wrapping up the year with this November-December edition of Strategies & Tactics. It’s hard to believe we’re reaching the end of 2022!

Our print deadline was right before the start of ICON 2022 in Grapevine, Texas, on Nov. 13-15. Given the conference’s timing, you can find recaps of the General Sessions, including keynote speakers Katty Kay, Marlee Matlin and Emmitt Smith, on our blog, PRsay. (ICON attendees will receive a daily email with highlights and updates.)

You can also find a summary from our Strategies & Tactics Live on Nov. 14 with Michelle Sing, head of communications and philanthropy at JCPenney, at PRsay, or in the archived events section on PRSA’s LinkedIn page. We’ll be talking with Michelle, a member of PRSA’s Dallas Chapter, from the site of ICON — the Gaylord Texan Resort and Convention Center — about her work for the iconic brand and opportunities for DE&I in the corporate world.

Our last S&T Live for the year takes place on Dec. 15. Mary Osako, vice chancellor for strategic communications at UCLA, is my guest. You can read more about Mary and her thoughts on leadership and the obstacles women face in the corporate world at this link.

We launched S&T Live in February with a discussion on measurement with Mark Weiner, chief insights officer at PublicRelay, a media analytics company for communicators and marketing professionals.

Our goal with the livestream is to provide you with more profound clarity and context on articles and introduce you to our regular writers and fellow communicators. Hopefully, through our 11 episodes this year, we’ve been able to do just that.

Creating and hosting S&T Live was one of my 2022 highlights. I’m looking forward to more in 2023!

On that note, we wish you and your families all the best during this fast-approaching holiday season. We appreciate you being part of PRSA and your efforts to advance the communications profession.

Looking ahead to the New Year

As we prep for 2023, we welcome your ideas and bylines for articles that:

• Explain new trends

• Discuss new technologies that are changing the way we practice public relations

• Convey timely news analysis of issues impacting communications

• Reflect on professional growth and development with how-to pieces

Popular topics include crisis management, DE&I, employee communications, measurement and storytelling.

We’re also noticing increased interest from readers in articles related to best practices for hybrid and remote work. As a recent Microsoft survey pointed out: “We’re not the same people who went home to work in early 2020. The collective experience of the past two-plus years has left a lasting imprint, fundamentally changing how we define the role of work in our lives.”

I’ve talked with several leaders as their organizations continue to adapt to find a rhythm in the new hybrid world and consistently deliver exceptional employee experiences.

Please let me know if you’d like to write for us in the New Year — for the paper or for the PRsay blog. You may send your story ideas to me at: john.elsasser@prsa.org.

Our 2023 content calendar is here for your reference. Please keep in mind that deadlines are roughly two months in advance of the publication date.