Rebecca Holmes Mosley
![holmes holmes](https://www.prsa.org/images/default-source/strategies-and-tactics/october-2021-st/holmes.jpg?sfvrsn=dfc0faa8_2)
Rebecca Holmes Mosley is managing partner at Kiterocket, a PR and marketing agency with offices in Seattle and Phoenix. She serves on the Counselors Academy Executive Committee. Written in conjunction with colleagues Martijn Pierik and Francois von Trapp.