CHE Senior Summit 2023
Join Us in Nashville!
CHE will celebrate its 25th anniversary in Nashville right before ICON 2023. This year's Senior Summit theme is "The Power of Voice," which is more than just being heard. The Power of Voice through public relations and strategic communications can not only increase awareness of higher education outcomes, but also influence attitudes and values needed to sustain it as a critical mobilizer of society.
Join us for the nation’s premier event for higher education communication and marketing leaders from across the country and around the world. Take this opportunity for learning, networking and fun in Nashville, Tenn.!
Designed by higher education communicators for higher education communicators, the Summit’s program is developed by the PRSA CHE Section. You’ll hear big ideas that will help you make a big impact on how to address your campus’ communications and marketing initiatives and issues.
Renea Morris, APR, Fellow PRSA for CHE Senior Summit
Already registered?
Navigate, network and participate in ICON event activities with the mobile app.
Download the App
The Power of Voice is more than simply being heard.
Schedule at a Glance
Counselors to Higher Education Senior Summit
| Friday, Oct. 13 | |
| 2—7 p.m. | ICON Registration |
| 4—5:15 p.m. | CHE Opening Reception/Mixer * |
| 5:30—7 p.m. | CHE Leadership Voices Panel * |
| 7 p.m. – 10 p.m. | CHE Small Group Dinners * |
| Saturday, Oct. 14 | |
| 7 a.m.–7 p.m. | ICON Registration |
| 8—9 a.m. | CHE Breakfast Buffet and Roundtable Discussions* |
| 9—10 a.m. | CHE Welcome & Opening Session Keynote * |
| 10:10—11:10 a.m. | CHE Session: CHE Research Presentation: How are students making their choice? -- New Data on Prospective Student Perceptions and Decision Making, presented by RW Jones Agency with Chapman University * |
| 11:30—12:30 a.m. | CHE Session: Generative AI: Understanding the Effects of Automation on Individuals, Organizations, and Society * |
| 12:30—2 p.m. | CHE Luncheon, Award Presentation and Speaker, Patrick Jackson Award for Distinguished Service * |
| 2—3 p.m. | CHE Plenary: The Carnegie Classification of Institutions in Higher Education, presented by Sara Gast, deputy executive director, American Council of Education (ACE) * |
| 3:30—4:30 p.m. | CHE Closing Keynote: Breaking through the noise: Pitching the value of higher ed in a politicized environment* |
| Sunday, Oct. 15 | |
| 7 a.m.–7 p.m. | ICON Registration |
| 8 a.m.–9 p.m. | ICON Products & Exhibit Hall [Products & Exhibit Hall Closed 5–7 p.m.] * |
| 8 a.m.–12 p.m. | ICON Pre-Conference Half Day Seminars* |
| 1–2:45 p.m. | ICON Opening General Session * |
| 3:15–4:15 p.m. | ICON Professional Development Workshops Set 1 * |
| 4:15—5:00 p.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall * |
| 5:00–6:00 p.m. | ICON Professional Development Workshops Set 2 * |
| 7–9 p.m. | ICON Opening Reception * |
| Monday, Oct. 16 | |
| 8 a.m.– 5 p.m. | ICON Registration |
| 8 a.m.–3 p.m. | ICON Products & Exhibit Hall * |
| 8 – 9:00 a.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall * |
| 9 –10 a.m. | ICON Professional Development Workshops Set 3 * |
| 10 a.m. – 10:45 a.m. | ICON Open Networking and Coffee with the Exhibitors * |
| 10:45 –11:45 a.m. | ICON Professional Development Workshops Set 4 * |
| 12 – 1 p.m. | ICON Open Networking Lunch * |
| 1 – 2:30 p.m. | ICON General Session * |
| 2:30—3 p.m. | ICON Open Networking and Refreshments with the Exhibitors * |
| 3—4 p.m. | ICON Professional Development Workshops Set 5 * |
| 4:15 – 5:15 p.m. | ICON Professional Development Workshops Set 6 * |
| 5:15–7:15 p.m. | ICON Diversity & Inclusion Reception * |
| Tuesday, Oct. 17 | |
| 7:30 a.m.– 11 a.m. | ICON Registration |
| 7:30 a.m.–11 a.m. | ICON Products & Exhibit Hall * |
| 7:30 – 8:30 a.m. | ICON Open Networking and Coffee with the Exhibitors * |
| 8:30 a.m. –9:30 a.m. | ICON Professional Development Workshops Set 7 * |
| 9:45 –10:45 a.m. | ICON Professional Development Workshops Set 8 * |
| 11:00–12:30 p.m. | ICON Closing General Session * |
* Open to all. Additional registration fees apply.
Schedule is subject to change without notice. Check back frequently for the most up-to-date schedule.
Agenda
Use the filters below to track the Counselors to Higher Education sessions.
Loading...
Registration Info
Senior Summit Rates
| Counselors to Higher Education (CHE) Summit Only | |
|---|---|
| CHE Section Member | $925 |
| PRSA Member | $1,025† |
| Nonmember | $1,225 |
| ICON + CHE Summit Bundle | |
| CHE Section Member | $2,220 |
| PRSA Member | $2,320† |
| Nonmember | $2,820‡ |
† The PRSA member rate for the Counselors to Higher Education (CHE) Summit includes free CHE Section membership for one year.
‡ For attendees who meet eligibility criteria, the nonmember rate for ICON + CHE Summit Bundle includes full paid National membership, including the Counselors to Higher Education Section, for one year. PRSA will send you an application after the Conference in October 2023.
Hotel & Travel
Hotel Info
Gaylord Opryland® Resort & Convention Center, the flagship of Gaylord Hotels®, is in Nashville, Tennessee — just 10 minutes from Nashville International Airport. The resort is easily accessible to Music City’s legendary attractions, including the Grand Ole Opry® , Ryman Auditorium® , Wildhorse Saloon® and the General Jackson® Showboat.
The discounted room block at Gaylord Opryland is now expired. Click here to book direct with Gaylord Opryland (pending availability) or here to explore other hotel options in the area
The resort accepts credit card and mobile payments only, including front desk, food and beverage locations, special events and parking. Cash-To-Card kiosks are available to convert cash to gift cards accepted throughout the venue.
All retail outlets will continue to accept cash.
Nashville Welcomes PRSA
A creative melting pot that seamlessly stirs together rock, country, bluegrass, jazz, and more, Music City also blends in world-class art, award-winning cuisine, unique shops and boutiques, and outdoor activities to create an unforgettable experience filled with sweet southern soul. Allow Music City to draw you in and become a part of its song.Learn More About Nashville!
Please be vigilant and beware of these unauthorized solicitations. Room poachers often claim to be affiliated events and may offer discounted hotel accommodations. However, they are not authorized partners, and booking through them could lead to potential issues, including:
1. Unconfirmed reservations.
2. Unexpected additional fees.
3. Lack of support in case of reservation changes or issues.
4. The risk of providing personal and financial information to unverified sources.
To secure your accommodations at the Gaylord Opryland Hotel & Convention Center for PRSA ICON 2023, we strongly recommend the following:
1. Always book your hotel room through the official ICON 2023 hotel web link found here.
2. Verify the legitimacy of any emails or phone calls claiming to offer special deals on accommodations by contacting the hotel directly at: 1(615)889-1000.
Thank you for your cooperation in helping us maintain the integrity of PRSA ICON 2023. We can't wait to welcome you to an incredible event experience!
Sponsors
GOLD SPONSOR
SILVER SPONSOR
SUPPORTING SPONSOR
CHE PARTICIPATING SPONSOR
PRSA is a proud member of