Embrace. Empower. Explore.
April 9 & April 15 - 16, 2021
The 2021 Leadership Assembly was held virtually on April 9th, 15th and 16th of 2021. We held our National Committee Elections on the first day and the second and third day were filled with Professional and Chapter Development sessions. You can see the Agenda below.
Friday, April 9
PRSSA National Assembly
11–11:20 a.m.............. Delegate and Candidate Debriefing
11:20 a.m.–1:15 p.m..... National Elections
1:15–1:45 p.m............. Break
1:45–4:30 p.m............. National Elections Continue
(This event may last beyond 4:30 p.m. timeframe)
Thursday, April 15
11:30–11:45 a.m.......... Welcome Remarks & State of the Society Address
Carolyn Lok, PRSSA National President & Nicholas Goebel, PRSSA Immediate Past President
11:45 a.m.–12:30 p.m... Keynote Address
Brandon “Jinx” Jenkins, TV/Podcast Host, Writer, Journalist
Moderator: Alex Ebanks, Senior Manager of Brand & Business Communications, North America Public Affairs & Communications, The Coca-Cola Company.
12:30–1:15 p.m............ PR Pros Assemble: Building Your Superhero Team
Sabrina Browne, Account Director, BCW Global
1:15–1:45 p.m............. Break
1:45–2:30 p.m............. The Spark Within: Defining a New Generation of Leaders
Patrice Tanaka, Founder and Chief Joy Officer, Joyful Planet
2:30–3:15 p.m............. Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Rob Biesenbach, Owner, Rob Biesenbach LLC
3:15–3:45 p.m...………….….Meet and Greet the 2021–2022 National Committee
4–6:15 p.m. ……………..……Day-of Competition (Optional Event – additional registration required)
Friday, April 16
11:30 a.m.–Noon ......... PRSA/PRSSA Updates
Noon–12:45 p.m........... Special Session
Elizabeth Marsh, Assistant Professor, FIU
Sponsored by:
12:45–1:30 p.m. .......... Breakout Session
Rich Ferraro, Chief Communications Officer, GLAAD
1:30–1:45 p.m. ............ PRSSA 2021 International Conference Update
2–3 p.m...................... Meet and Greet the PRSA Board & Mix and Mingle
![prssa-leadership-assembly_whitetext prssa-leadership-assembly_whitetext](/images/default-source/prssa/events/prssa-leadership-assembly.png?sfvrsn=54451e87_0)
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