2018 Bateman Case Study Competition

2018 Competition Judging Results

PRSSA Headquarters received 84 entries for the PRSSA 2018 Bateman Case Study Competition. Of these submissions, 20 entries received honorable mention and three were chosen as finalists to present their campaigns to a panel of judges on May 14–15 in Charleston, South Carolina. The results are below:

Winners

• Louisiana State University - First Place (summary)
• Kent State University, KSU Gold - Second Place
• California State University, Long Beach - Third Place

Honorable Mentions

• Chapman University – Team Two
• DePaul University – Fighting Five
• Indiana University
• Miami University of Ohio
• Minnesota State University Moorhead – Dragons Fight Cancer
• Minnesota State University Moorhead – The Fierce Five
• Ohio University
• Oklahoma Christian University
• Olivet Nazarene University
• San Jose State University
• St. John Fisher College
• Syracuse University
• Texas State University
• University of Alabama
• University of Florida
• University of Nebraska - Lincoln
• University of South Carolina - McKissick Communications
• University of South Florida
• University of Wisconsin - Oshkosh
• Washington State University – Team One

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be sent to all teams by Monday, April 30. If you have any questions, please contact Executive Director Jeneen Garcia at (212) 460-1466.

Judges

PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

• Edward R. Albanesi, APR, Fellow PRSA
• Jill R. Alexander, APR, Fellow PRSA
• Arshia Anwer, Ph.D.
• Vicki S. Bagwell, APR, Fellow PRSA
• Mary Deming Barber, APR, Fellow PRSA
• Don Bates, APR, Fellow PRSA
• Richard J. Batyko, APR, Fellow PRSA
• Debra L. Bethard-Caplick, MBA, APR
• David W. Brown
• Sandy Charet
• Joseph E. Cohen, APR
• Erik Deutsch
• Christina Divigard
• Dawn M. Doty, APR
• Michael M. Durand
• Henry Feintuch
• David Graubard
• Heather Harder
• West Herford
• Wilma Ruth King
• Gina Pesko Laughlin
• Christopher Lukach, APR
• Danielle Paleafico
• Heather L. Radi-Bermudez
• Deborah Radman, APR, Fellow PRSA
• James M. Shackelford
• Cristin Urban
• Quenta P. Vettel, APR
• Jody Weiss Venturoni
• Susan Walton, M.A., APR, Fellow PRSA
• Rosalynne D. Whitaker-Heck, Ed.D., APR
• Brenda J. Wrigley, APR

2018 Competition Updates

• Implementation Phase Reminders Email - Sent Feb. 7
• Download With Purpose Logo
• Fundraising and Starting A Chapter Email - Sent Jan. 10
• Social Media and More Email - Sent Nov. 28

2018 Competition Materials

• Cover Letter
• Timeline
• Project Brief
• Rules and Guidelines
• Intent To Enter Form

2018 Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.