Previous Issues
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Leadership | November-December 2022
• Hiring trends to track in 2023• Thoughts on becoming a better leader• Insights from UCLA's vice chancellor for strategic comms• Tips for embracing a culture of gratefulness• Advice on mastering the creative process• Observations on creating a trusted brand -
Culture | October 2022
• Steps for creating authentic social commitments
• Insights on post-merger communications
• Tips on establishing workplace values
• Lessons for marketing to diverse audiences
• Considerations for mitigating "quiet quitting"
• Thoughts on overcoming imposter syndrome -
Lifelong Learning | September 2022
• Thoughts on the rewards of mentoring
• Tips for ongoing leader development
• Observations about leadership and the future of work
• Ideas for making hybrid work succeed
• Insights on using data ethically to inform PR strategies
• Considerations for commemorating Hispanic Heritage Month -
Tech & Social | August 2022
• Insights from the metaverse
• Thoughts on the impact of AI on PR• Pointers for better presentations• Advice on improving work collaboration• Tips for creating more memorable events
• Ideas for reversing toxic positivity
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Health & Wellness | June-July 2022
• Tips for helping staff cope with prolonged stress
• Ideas on improving your health and well-being• Thoughts on emotional intelligence for PR pros• Insights from Corey duBrowa, Google's VP of global comms• Highlights from PRSA's Gala Anvil Evening
• Advice for recent graduates
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Crisis Communications | May 2022
• Tips for building a crisis comms plan
• Ideas on working with the legal team• Pointers for navigating resignations• Ways that brands can optimize their presence on TikTok• Thoughts on recruiting and retaining diverse talent
• A guide to paying interns
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Employee Communications | April 2022
• Ways to connect with virtual staff• Ideas on making your DE&I efforts resonate• Thoughts on improving the hybrid workplace• An introduction to NFTs• Leadership lessons from 'Ted Lasso'• An interview with the NCAA's Gail Dent -
Creativity & Innovation | March 2022
• Tips for starting a consultancy
• Ideas on focusing your creative energy
• Thoughts about the power of influencer marketing
• Insights on how the metaverse may change the workplace
• Inspiration for becoming a PR professor
• An interview with agency CEO Mary Stengel Austen
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The Annual Writing Issue | February 2022
• Tips to navigate the writing approval process• Ideas for creating a brand story• Answers to tough questions about crafting speeches• Pointers on welcoming new hires• Insights on being an ally for unheard voices at work• Q&A with Johns Hopkins comms strategist Ken Melton -
Navigating the Year Ahead | January 2022
• Trends for communicators to anticipate in 2022• Insights on the future path for the ingenious CCO• Tips for helping employees overcome burnout• Guidelines for measuring your PR programming• Approaches to attracting and retaining talent• An interview with PRSA's 2022 Chair Dr. Felicia Blow, APR -
Building a Reimagined Future | November-December 2021
• Recaps of key ICON sessions and bonus coverage• Insights on retaining talent during the great resignation• Leadership lessons from 2021• Tips on helping to tell Latino stories• The importance of taking a holiday break• The next steps for DE&I -
Inspiring Innovation | October 2021
• Ideas on encouraging innovation in the workplace• Pointers for launching a podcast• Thoughts on the future of PR• Tips on making hybrid events work• Insights on Census 2020 results• Guidelines for using personal pronouns -
The Path to Career Success | September 2021
• Advice for the next generation of PR pros
• Considerations for continuing education
• Tips on becoming an accomplished speaker
• Leadership insights from Omnicom's Chris Foster
• Thoughts on navigating the new information environment
• Guidelines on the ethical use of social media in PR -
Spotlight on Health & Wellness | August 2021
• Steps for surviving tough emotional moments• Approaches to help prioritize your mental health• Ideas for starting your day off right• Guidelines for resolving conflicts in the virtual workplace• Insights about vaccine misinformation in Latino communities• Tips on creating a hybrid work schedule -
Creating Your Personal Brand | June-July 2021
• Tactics for building a stronger brand• Tips for improving your business acumen• Thoughts on the evolving LGBTQ+ community• Steps to strengthen corporate messaging• Insights on countering misinformation• Highlights from Social Media Week New York 2021
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Crisis Management: Expecting the Unexpected | May 2021
• Thoughts on leading with empathy
• Guidelines for employers to safeguard reputation
• Steps for building trust with key audiences
• Insights on developing an inclusive crisis comms plan
• Tips for hosting virtual strategic planning sessions
• Hiring lessons learned from the COVID-19 era
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Internal Comms for Employees Near and Far | April 2021
• Ways to build a solid internal comms strategy
• Steps to create a data-driven communication audit
• Tips for leveraging the high-stakes presentation
• Considerations for discussing vaccinations
• Ideas on explaining a résumé gap
• Highlights from a pandemic-era APR celebration
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The Art of Storytelling | February 2021
• Lessons about cultural sensitivities in language
• Insights on storytelling in leadership communications
• Thoughts from new PRSA CEO Linda Thomas Brooks
• Considerations for employee vaccine programs
• Tips on coping with stress
• Strategies for communications in a successful bankruptcy
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A New Era for Networking | March 2021
• Tactics for forging professional connections today
• Insights on making the most of volunteering
• Thoughts on creating an empathetic culture
• Pointers on refreshing your résumé
• Tips on reaching Hispanic influencers
• Leadership advice from Golin CEO Matt Neale
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Looking Ahead to a New Year | January 2021
• 2021 trends for communicators to watch
• Tips for job searching in the COVID-19 era
• Ideas for improving virtual and hybrid conferences
• Latinx lessons from Election 2020
• Ways to limit after-hours work conversations
• Insights from PRSA's 2021 Chair Michelle Olson, APR
