PRSA Member Exclusive: Jon Goldberg on the Top Issues for Comms Pros to Monitor in 2024 and Beyond
By John Elsasser
June-July 2024
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Jon Goldberg, founder and chief reputation architect of Reputation Architects, a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live, PRSA’s monthly livestream series on LinkedIn.
During the session, we explored the increasing pressure on companies to take public stands on divisive social issues, as stakeholders demand authenticity and alignment with core values.
Afterward, in this video exclusively for PRSA members, Goldberg discussed the issues that he's monitoring as a crisis counselor and the steps that executives — and their comms team — should be taking to prepare them for the unexpected in 2024 and beyond.
During the session, we explored the increasing pressure on companies to take public stands on divisive social issues, as stakeholders demand authenticity and alignment with core values.
Afterward, in this video exclusively for PRSA members, Goldberg discussed the issues that he's monitoring as a crisis counselor and the steps that executives — and their comms team — should be taking to prepare them for the unexpected in 2024 and beyond.
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