Why Communicators Must Be Leaders
By Ken Scudder
November-December 2022
We all know the importance of communication for leaders. It’s estimated that 90% of a CEO’s job is communication. Leaders must get their ideas across, convince their varied audiences of the validity of those ideas and get them to act accordingly. They must inspire confidence, prove their claims and, often, get their audiences to take a leap of faith and join them.
So, leaders are communicators. Everyone knows this. But what is not as well-known is communicators are leaders. Or, at least, they should be.
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Ken Scudder
Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Contact him at mail@kenscudder.com or kenscudder.com
