Employees Are a Critical Audience in a Crisis
By Hinda Mitchell
May 2022
In a crisis, it is easy for communicators, executives and managers alike to get caught up in the external challenges. From media inquiries to customer concerns, from safety questions to social media conversations, a crisis can cause even the best leaders to throw all available resources at the outward response.
And while that may make some sense in the short term as part of a crisis response strategy, a stakeholder that often is overlooked is the organization’s internal team.
There are several smart reasons to engage employees at the time of a crisis:
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Hinda Mitchell
Hinda Mitchell is president of Inspire PR Group, headquartered in Columbus, Ohio. She serves on the Executive Committee of the PRSA Counselors Academy, as well as on the Conference and Membership committees.
