PRSA Certificate Programs
Improve Your Career Prospects By Advancing Your Expertise
The rate at which professional skills become
obsolete is increasing. All of us, from early career to seasoned practitioners, are dealing with work environments that are transforming at a faster pace than ever before.
PRSA's Certificate of Completion programs are designed to equip communicators with best practices and the latest resources to meet the changing demands of the rapidly evolving marketplace.
Stay competitive and get ahead in your career by proactively keeping
your capabilities fresh and up to date!
To accommodate your schedule, you can choose from live and on-demand options. Furthermore, you can select individual course modules or an entire course. Explore our extensive library of available programs to find one that’s right for you!
On-Demand
Certificate Program Pricing
PRSA Member: $975
Nonmember: $1,225
Individual modules can also be purchased.
Live Program
NEW FOR 2025
Public Affairs: Practical Skills for Communicators
March 5, 12, 19, 26, April 2 and 9, 2025, from 3–4:30 p.m. ET
What you think you know — What you need to know — What you want to know
This certificate program is designed to equip participants with practical skills in government communication, emphasizing the distinctions between public and private sector
roles and preparing you for a successful career in public affairs. Over the course of six weeks, you will explore key knowledge gaps, gain a deeper understanding of how government operates and learn how these insights impact the strategic and tactical
decisions you make as a communications professional.
On-Demand Programs
New for 2024
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Executive Leadership Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.
New for 2024
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Driving Change Through Internal Communications Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.
New for 2024
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Modern Digital Communications Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
The Modern Digital Communications Certificate Program will focus on social and digital media as the intersection of art and science for the senior digital communicator. The program will take a deeper look at audiences, publishers and platforms as well as the roles they play as targets and tools of a modern PR and Communications professional.
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A New View of Integrated Marketing Communications Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
Back by popular demand
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Advanced Crisis Communication Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
Back by popular demand
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Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
Back by popular demand
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Communicating to Manage Performance Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.
Back by popular demand
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Content Marketing Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.
Back by popular demand
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Crisis Communication Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
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Digital Communication Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.
Back by popular demand
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Measurement and Analytics Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive.
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Media Relations Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
This on-demand certificate of completion program will equip you with the tools to develop and implement a media relations campaign that evokes emotion, inspires change and helps position your organization as the market leader.
Back by popular demand
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Storytelling Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.
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Strategic Communication Certificate Program
Dec 30, 2099 5:01 AM – 6:01 a.m.
This certificate program will equip management-level communicators with the knowledge of how to build a strategic, behavioral public outreach plan that will move the needle on stakeholder action, not just opinions, to achieve more effective public relationship outcomes.